Multi-pronged, integrated targeting, using three complementary routes to market: phone, email and social selling.
Fast phone response: quick re-engagement takes initial interested leads into BANT qualified quality.
Introduce potential customers to your products or services, highlighting key features, functions, utility and benefits.
Builds warm leads and identifies genuine prospects and nurtures them further down the sales conversion funnel.
Arrange meetings and set up commitments from prospective customers to meet with your sales team.
Integrated Digital Campaigns
Integrated Digital Campaigns accelerate business growth by building long-term relationships with your customers.
Tactics could include:
Websites, microsites or landing pages
Search engine marketing
Content marketing
Video, webinars and podcasts
Blogs, articles, eBooks and thought leadership
Banners
Email campaigns and newsletters
LinkedIn, Google and social media
We strategise, create, run, optimise and measure the entire campaign, from brief to completion
- Awareness
- Visibility
- Research
- Solutions
- Technology
- Audience
Drive brand awareness, recognition and salience with the use of always-on display and video through partner promotions.
Maintain continuous online visibility and persuasion.
Ideal for reaching top and middle funnel users who are doing research.
Provide prospects with solutions that address their challenges, effectively communicating value and purpose.
Our team of certified specialists use the latest DV360 technology and tools to drive performance for our clients.
DV360 has access to a wide range of inventory allowing us to reach the most relevant audiences to maximise the effectiveness and efficiency of our ad spend.
Content Syndication is a way of publishing pieces of content on one or more different digital publications / websites.
We work with industry-relevant publications to ensure your content is promoted on popular, credible and trustworthy sites as a gated-asset.
Content is only shown to your predefined target audience.
In exchange for content, users can share their data and information. These contacts are shared as marketing qualified leads. They have demonstrated intent and engagement by interacting with the content and need to be further nurtured.
We offer Tele-qualification options as standard that confirms the information provided by the prospect as correct. We can also add in qualifying or scoping questions at form stage for greater lead engagement and information extraction.
Sales Enablement
Our sales enablement offerings give your reps all the collateral they need, without having to take time out of their busy days to create it themselves.
All our content is custom-created and can be targeted to a specific vertical or customer. Our sales tool kits are filled with assets that make your reps’ lives easier and keep everything accessible.
Key elements could include:
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