---
title: ROTL credentials 6
---

##### [TABLE OF CONTENTS](https://campaign.rightontheline.com/rotl-credentials-6#)

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# Campaign solutions

[Lead Generation](https://campaign.rightontheline.com/rotl-credentials-6#leadgen)

[Integrated Digital Campaigns](https://campaign.rightontheline.com/rotl-credentials-6#integrated)

[LinkedIn Sponsored Content](https://campaign.rightontheline.com/rotl-credentials-6#sponsored)

[Programmatic](https://campaign.rightontheline.com/rotl-credentials-6#programmatic)

[Google Search](https://campaign.rightontheline.com/rotl-credentials-6#google)

[Content Syndication](https://campaign.rightontheline.com/rotl-credentials-6#syndication)

[Sales Enablement](https://campaign.rightontheline.com/rotl-credentials-6#enablement)

[Email](https://campaign.rightontheline.com/rotl-credentials-6#email)

[Tracking & Reporting](https://campaign.rightontheline.com/rotl-credentials-6#tracking)

# Lead Generation

![icon_target](https://campaign.rightontheline.com/hubfs/icon_target.svg)

Multi-pronged, integrated targeting, using three complementary routes to market: phone, email and social selling. 

 

![icon_support_agent](https://campaign.rightontheline.com/hubfs/icon_support_agent.svg)

Fast phone response: quick re-engagement takes initial interested leads into BANT qualified quality.

 

![icon_info](https://campaign.rightontheline.com/hubfs/icon_info.svg)

Introduce potential customers to your products or services, highlighting key features, functions, utility and benefits.

 

![icon_filter_alt-1](https://campaign.rightontheline.com/hubfs/icon_filter_alt-1.svg)

Builds warm leads and identifies genuine prospects and nurtures them further down the sales conversion funnel.

 

![icon_meeting_room](https://campaign.rightontheline.com/hubfs/icon_meeting_room.svg)

Arrange meetings and set up commitments from prospective customers to meet with your sales team.

 

![Grey-texture](https://campaign.rightontheline.com/hs-fs/hubfs/Grey-texture.jpg?width=300&name=Grey-texture.jpg)

# Integrated Digital Campaigns

Integrated Digital Campaigns **accelerate business** growth by building long-term relationships with your customers.

Tactics could include:

![icon_web-1](https://campaign.rightontheline.com/hubfs/icon_web-1.svg)

Websites, microsites or landing pages

 

![icon_query_stats](https://campaign.rightontheline.com/hubfs/icon_query_stats.svg)

Search engine marketing  

 

![icon_file_copy](https://campaign.rightontheline.com/hubfs/icon_file_copy.svg)

Content marketing  

 

![icon_smart_display](https://campaign.rightontheline.com/hubfs/icon_smart_display.svg)

Video, webinars and podcasts  

 

![icon_book](https://campaign.rightontheline.com/hubfs/icon_book.svg)

Blogs, articles, eBooks and thought leadership  

 

![icon_ad](https://campaign.rightontheline.com/hubfs/icon_ad.svg)

Banners  

 

![icon_mail](https://campaign.rightontheline.com/hubfs/icon_mail.svg)

Email campaigns and newsletters  

 

![icon_share](https://campaign.rightontheline.com/hubfs/icon_share.svg)

LinkedIn, Google and social media  

 

![icon_strategy-2](https://campaign.rightontheline.com/hubfs/icon_strategy-2.svg)

We strategise, create, run, optimise and measure the entire campaign, from brief to completion

 

# LinkedIn Sponsored Content

Generate awareness, constantly filling the top of the demand generation funnel with your prospects to foster consistent growth for lead generation.

![LinkedIn-points](https://5559262.fs1.hubspotusercontent-na1.net/hub/5559262/hubfs/LinkedIn-points.jpg?width=300&name=LinkedIn-points.jpg)

Reach your C-suite and ITDM audience to target key decision makers by industry, job function, seniority and company size 

AB test by layering different targeting facets such as audience and personas to further personalisation

Analyse and enhance your LinkedIn strategy based on data-driven results

Sponsored Content with strong CTA’s book a meeting or needs assessment

Gated Content – allowing customers to download eBooks, White papers etc

Direct prospects to seamless lead gen pre-filled form 

# Programmatic

- Awareness
- Visibility
- Research
- Solutions

AwarenessVisibilityResearchSolutions

Drive brand awareness, recognition and salience with the use of always-on display and video through partner promotions.

![programmatic_awareness](https://campaign.rightontheline.com/hs-fs/hubfs/programmatic_awareness.jpg?width=350&height=233&name=programmatic_awareness.jpg)

Maintain continuous online visibility and persuasion.

![programmatic_visibility](https://campaign.rightontheline.com/hs-fs/hubfs/programmatic_visibility.jpg?width=350&height=233&name=programmatic_visibility.jpg)

 

Ideal for reaching top and middle funnel users who are doing research.

![programmatic_research](https://campaign.rightontheline.com/hs-fs/hubfs/programmatic_research.jpg?width=350&height=233&name=programmatic_research.jpg)

 

Provide prospects with solutions that address their challenges, effectively communicating value and purpose.

![programmatic_solution](https://campaign.rightontheline.com/hs-fs/hubfs/programmatic_solution.jpg?width=350&height=224&name=programmatic_solution.jpg)

 

# Google search

Transforming your prospects into customers.

![icon_search](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_search.svg)

With 93% of B2B customer journeys **starting with an online search**, Google search has created an opportunity to get in front of high-intent searches, at the exact moment they need your offer

![icon_filter_alt](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_filter_alt.svg)

These high-intent customers are already at the bottom of the funnel, searching for information that will help them **make a purchase decisio**n

![icon_cognition](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_cognition.svg)

Stay top of mind and leverage more **cost-effective clicks**

![icon_trending_up](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_trending_up.svg)

Let our certified in-house team of specialists **boost your search** marketing activities to get top results

![AdobeStock_806129010_bg](https://campaign.rightontheline.com/hs-fs/hubfs/AdobeStock_806129010_bg.jpg?width=300&name=AdobeStock_806129010_bg.jpg)

# Content Syndication

Content Syndication is a way of publishing pieces of content on one or more different digital publications / websites.

We work with industry-relevant publications to ensure your content is promoted on popular, credible and trustworthy sites as a gated-asset.

Content is only shown to your predefined target audience.

In exchange for content, users can share their data and information. These contacts are shared as marketing qualified leads. They have demonstrated intent and engagement by interacting with the content and need to be further nurtured. 

We offer Tele-qualification options as standard that confirms the information provided by the prospect as correct. We can also add in qualifying or scoping questions at form stage for greater lead engagement and information extraction.

# Sales Enablement

Our sales enablement offerings give your reps all the collateral they need, without having to take time out of their busy days to create it themselves.

All our content is **custom-created** and can be **targeted to a specific vertical or customer**. Our sales tool kits are filled with assets that make your reps’ lives easier and keep everything accessible.

**Key elements could include: **

![icon_emoji_objects](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_emoji_objects.svg)

Solution messaging

![icon_psychology_alt](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_psychology_alt.svg)

Competitor intelligence

![icon_data_info_alert](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_data_info_alert.svg)

Product or solution info at-a-glance

![icon_help](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_help.svg)

Insightful questions and objection handling

![icon_sentiment_excited](https://5559262.fs1.hubspotusercontent-na1.net/hubfs/5559262/icon_sentiment_excited.svg)

Engaging content for new prospects

# Email

Influence leads at **every stage** of the buyer’s journey.

Automate** ​Use Marketing Automation to scale your efforts and increase the value provided to customers with a series of targeted emails

Grow** Grow your email list through an awareness strategy to educate your prospect  to enter your sales cycle

Nurture** Nurture your prospects through the use of custom communication based on the users' preferences

Convert** Convert your prospects into paying customers by continuing to use a personalised nurturing campaign with a more aggressive conversion strategy

Engage** Efficiently grow contacts with your business by engaging with them on an ongoing basis with helpful content

Sales** By delivering frequent, relevant touchpoints into your prospect's inboxes, we’ll ensure your leads move through the sales funnel

[![arrow_left_white](https://campaign.rightontheline.com/hubfs/arrow_left_white.svg)Go back  
Creative Content

](https://campaign.rightontheline.com/rotl-credentials-5?hsLang=en)

[![arrow_right_white](https://campaign.rightontheline.com/hubfs/arrow_right_white.svg)Up next  
Reporting & Compliance

](https://campaign.rightontheline.com/rotl-credentials-7?hsLang=en)

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